Working with CEO’s, Top Executive’s of regional B2B and B2C businesses, Real Estate Brokers & Agents, Mortgage Professionals, Restaurant Owners, all the way to the small business owners, you hear the same thing when talking to them about their social media presence:
- No time,
- Too time consuming,
- Don’t understand how it works or how to use it,
- It’s for kids,
- It’s just for dating,
- And my favorite – my wife & kids are on all the time.
All those reasons for not using social media are not good enough for staying away. If all of the Fortune 1000 companies have a presence with Social Media, so should you.
Twitter, Facebook, LinkedIn are the place to start. If you already have accounts, great; if not, get them.
Keep coming back and we can talk about how to use them to your advantage.
Mistakes Made on Facebook
Time sync
Facebook has a vast array of playful applications. You find yourself playing games, or testing out all kinds of applications. Limit your time on Facebook; distinguish between business time and personal time. Figure out how to measure your results.
Lack of focus, clarity, direction
People sit in front of their computers implementing multiple tactics, one right after another, all based on the latest internet guru. Pick three to five excellent mentors whose results you admire and put their strategies into play. One other thing: don't get trapped in the “multiple-hat syndrome” where you are doing everything. Remember CLEAR and concise.
Growing too fast
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