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Dead Center of the Graphic – Blog, Website, Landing Page, Capture page whatever we call it and in any type of campaign in most cases when you are trying to get someone to give you their contact information this process is used.
Basic Concept:
Blog, Website, Landing Page, Capture Page is the page that you want the prospect to land on if you don’t have their contact information – what I mean by that is that you don’t have them in a useable database for drip campaign emailing – this is the method of prospecting that you are looking for – driving prospects to Blog, Website, Landing Page, Capture Page
Note: Remember that BLOG can be used for Blogging and it can also be used as a Website, Landing Page, and Capture Page. When you use a blog to blog it just means that the blog is set up to take posts and comments – when you use it for a Website, Landing Page, Capture Page you just don’t activate the posting & comments feature of the blog. My favorite and most SEO friendly blog software/application is Wordpress.
In our example and plan we are using the BLOG as our Website, Landing Page, and Capture Page.
Plan of Action:
Offer something for FREE to whoever shows up at this Website, Landing Page, Capture Page an eBook, free training, something of value – for this they will give you their contact information –
Driving the prospects to the Website, Landing Page, and Capture Page.
The Website, Landing Page, Capture Page is in the middle of the page.
1. Build the video and the content for the Website, Landing Page, and Capture Page.
2. Choose all the Keywords for use with Website, Landing Page, and Capture Page.
3. The Green boxes are three blogs again – only these are blogs that are interactive you if we want we can make them post and comment – but on each of the three blogs there are several places that have the link to the FREE OFFER on the Website, Landing Page, Capture Page in the middle. Our Data Capture
4. The Red boxes represent articles and videos that are one of the drivers of traffic to the Green Blog that push to the Main Capture
Note: There will also be a link on each article that will take someone who is smart and gets it and does not want to go to the green blog right to the main blog -
5. For every green blog there are 3 to 5 articles that need to be published each week for the first 90 days – that will create Real -Time - Relevant - Content and make the whole thing work.
6. Far Top Right are all the Tools used to upload the Articles and Videos to the online communities
a. TrafficeGeyser, PingFM,
7. Your profile is set up in the system and according to the setup of the articles and videos going out – when they go out they hit each of the sites on this list.
Now it is time to start the Social Media Campaigns – Facebook, LinkedIn, Twitter those sites have the ability to drive prospects to your Website, Landing Page, and Capture Page using the same linking process.
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